Introduction SEO is a complex topic that requires a lot of research and work. Not only do you have to work hard to get to the top of the SERPs, but you have to work hard to stay there, as well. But how do you know if your efforts are really working? If you’re targeting dozens, even hundreds of keywords or more, how can you possibly keep up with whether or not your rankings are going up, staying the same, or even slipping? Think about this: Let’s say you’re trying to lose weight. You go on a diet and start exercising, but you have no measuring tape and no scale to track your results. You might see occasional signs that you’re actually losing weight, like your pants fitting a bit looser, but without real results staring you in the face, you’re likely to lose motivation. You might even give up entirely. The same thing can happen in SEO. You might see occasional signs that your rankings are improving, such as jumps in traffic, but that could be due to anything from getting a post on ...
Macro photography is a term used for close up photos. It is a term applied to most closeup photos but should actually only be applied to photos which have a 1:1 or closer magnification. Macro is a great area of photography as you can take macro shots where ever you are. Find small details of larger objects to create abstract looking images, or maybe you want to take pictures of creepy crawlies like spiders and beetles (my favourite subject) or maybe close ups of flowers. However, you do need the right equipment to do it properly. Depending on your budget and the type of camera you use, there are many ways to achieve a suitable magnification for close up images. The ideal solution is an SLR or DSLR with a dedicated macro lens. This lens will have the 1:1 capability built in and the lens will be good quality designed for this purpose. These lenses can be expensive though, costing several hundred pounds new, although there are a few bargains to be had via auction sites like ...
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