Introduction SEO is a complex topic that requires a lot of research and work. Not only do you have to work hard to get to the top of the SERPs, but you have to work hard to stay there, as well. But how do you know if your efforts are really working? If you’re targeting dozens, even hundreds of keywords or more, how can you possibly keep up with whether or not your rankings are going up, staying the same, or even slipping? Think about this: Let’s say you’re trying to lose weight. You go on a diet and start exercising, but you have no measuring tape and no scale to track your results. You might see occasional signs that you’re actually losing weight, like your pants fitting a bit looser, but without real results staring you in the face, you’re likely to lose motivation. You might even give up entirely. The same thing can happen in SEO. You might see occasional signs that your rankings are improving, such as jumps in traffic, but that could be due to anything from getting a post on ...
Spotting the Signs: Loneliness and Isolation in Older Adults While the holiday season can be a busy and hectic time for many, it presents the perfect opportunity to reconnect with family and friends. But with the presence of COVID-19, holiday plans may look different this year as many families host virtual celebrations or small gatherings with increased safety measures. Regardless of how the holidays are celebrated, they are still an ideal time to check in on the health and well-being of older loved ones, especially during this particularly isolating time. Even though many of us may not see our loved ones in person over the holidays, virtual platforms are making it easier than ever to stay connected. While not being able to come together to celebrate holidays and major life milestones isn’t new for 2020, the impacts of isolation and loneliness are still very real, particularly for the aging population. As social distancing remains necessary to slow the spread of COVID-19, ma...
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