Introduction SEO is a complex topic that requires a lot of research and work. Not only do you have to work hard to get to the top of the SERPs, but you have to work hard to stay there, as well. But how do you know if your efforts are really working? If you’re targeting dozens, even hundreds of keywords or more, how can you possibly keep up with whether or not your rankings are going up, staying the same, or even slipping? Think about this: Let’s say you’re trying to lose weight. You go on a diet and start exercising, but you have no measuring tape and no scale to track your results. You might see occasional signs that you’re actually losing weight, like your pants fitting a bit looser, but without real results staring you in the face, you’re likely to lose motivation. You might even give up entirely. The same thing can happen in SEO. You might see occasional signs that your rankings are improving, such as jumps in traffic, but that could be due to anything from getting a post on ...
The Science of Water: What You Drink and Your Immune System Most people know that their bodies are made up of a great deal of water, but may be surprised to learn that number is about 70 percent—and yet studies show we don’t drink enough to replenish what we need. Other drinks to be sure, but water? Not even close. Emphasizing this point is a study conducted by Dr. Alyson Goodman for the Centers of Disease Control and Prevention that suggests one in 10 Americans drinks no water every day. Zero. She calls these results “mindboggling.” “Water is vital for life,” says Goodman. “Many health risks decrease when you drink plain water.” Goodman believes that the non-water drinkers are getting their water from coffee, sodas, food and other sources, which might theoretically be okay, except for the calories that are associated with those other liquids. According to Dr. Theodore A. Baroody, in order for a body to function well, it must have water, and in order for it to function prop...